It is with great pleasure that PIA was chosen to help promote a Hot 100 wine brand award winner, HobNob.

HobNob is a wine straight from the wine hub of France. It was founded in 2007 and is one of the fastest growing and highest ranked brands (by volume) in its category. They come in four popular varieties which include Pinot Noir, Chardonnay, Merlot and Shiraz with a Cabernet Sauvignon launching this summer. HobNob wines are approachable, inspirational, contemporary, sophisticated yet casual, fun and clever. And just in case you were wondering, HobNob origins as a word  come from the 18th century and is defined as two people or more drinking to each other - through the clicking of glasses and the rubbing of elbows - in toast and celebration.

The first promotion in the Denver Metro area was at Sushi Hai in the Highlands neighborhood. This trendy spot was a great location to introduce the brand in the Denver market. Two models, Cynthia V. and Craig F., were on hand to present HobNob through free tastings followed by a large foam dice game which involved promotional give-a-way items if the consumers rolled three foam dice spelling either ‘HOB’ or ‘NOB’. HobNob was also giving a chance for consumers to win 4 free concert tickets to an artist of their choice through ultimately registering on their website with that information being dissimenated to the consumers throughout the promotion.

Check out HobNob’s fun and interactive website (www.hobnobwines.com) for more information on the brand and unique ways to open a wine bottle without a corkscrew.

This entry was posted on Tuesday, May 19th, 2009 at 12:26 PM and is filed under Marketing Moguls, PIA Promos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.