It has officially begun, Heineken and Heineken Light promotions are back in Colorado and they are better than ever. With more free stuff, more beautiful models and more sampling, Heineken has leveraged its “Give Yourself a Good Name” campaign out into a local pub near you. There will be beautiful Heineken models throughout the Denver metro area giving away free Heineken swag as well as buying patrons drinks and informing them about the product. There will also be a fun inteactive dice game on an iPod touch for patrons to try their luck with to win some Heineken prizes.

Also, liquor stores will also have Heineken models in them throughout the coming months. They will be there to inform consumers about the product and also allow for patrons to take a picture with a model and then receive the print online after being given a card as where to find their picture. If you are lucky enough to run into a Heineken model at your favorite liquor purveyor, you will also receive a discount on all Heineken Light products that come in a twelve pack or greater.

Heineken’s worldwide campaign of “Give Yourself a Good Name” has produced some hilarious television commercials and if you have not seen them as of yet, check out the videos below to see the hilarity and make sure that you have an eye for the Heineken models if you are in the Denver area in the coming months.

This entry was posted on Wednesday, June 10th, 2009 at 3:50 PM and is filed under Marketing Moguls, PIA Promos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.