Last night, many of Denver’s industry professionals were at the Exdo Event Center in downtown Denver enjoying the Jameson Bartenders Ball. The event is a big thank you to all that have supported Jameson throughout the year. Mini-Gaga, The Knew and Reno Divorce and many other side acts provided all the entertainment for the evening and of course, everyone got to try their favorite Jameson drink.

Not every city in America is fortunate enough to have this great event and Denver is lumped in with cities such as San Francisco, Atlanta, Los Angeles, Brooklyn, Seattle, Austin,  just to name a few others cities that get to enjoy the Jameson Bartenders Ball.

PIA provided the event with two of the most attractive features of the night, body paint models. Ali C. and Terra S. looked great and did a great job interacting with the attendees and taking photos, some of which you can see below. A big thank you to Pernod Ricard and Yoko Toyoda and Jason Brenner for putting it all together and allowing the PIA team to be in attendance!

On November 20 & 21, 2009 Dan Aykroyd was in Denver, CO to promote his new ultra premium vodka line labeled Crystal Head Vodka. The Premier Image models were called upon to assist in the event and helped Dan look his best! Jenny P. and Lindsay V. were the two models selected to put their best foot, whoops sorry, head forward.

The event took place at Argonaut Liquors, the Oak Tavern and Applejack Liquors all of which are located in and around Denver, CO. The event was highly promoted and drew a crowd of thousands throughout the duration. Jenny P. and Lindsay V. did a great job in not only representing Crystal Head Vodka but also shined bright for Premier Image Agency!

Crystal Head Vodka is uniquely distilled and it also has a unique story of why and what the branding is all about.

Thousands of years ago, thirteen crystal heads were scattered across the earth - and they are greater and more powerful than anything we have the ability to manufacture today. Their workmanship is perfect: they contain no tool marks and have been cut against the natural axis of the crystal, defying the laws of physics. Some say they are artifacts from the lost civilization of Atlantis, some say they date back to the Mayans, still others say they were created by a higher intelligence.

Brought together, the Crystal Heads are said to contain vast knowledge and enlightenment capable of unlocking our most enigmatic ancient mysteries. Alone, each is believed to house radiant psychic energy, which has magical powers and healing properties.

One of the world’s best known vodkas is getting a little bit more recognition in Colorado now that PIA is promotiong the product. ABSOLUT is a very welcomed addition to the PIA family and undoubtedly will be another brand that is highly satisfied with the end results of working with us.

As you may or may not know, ABSOLUT is packaged in one of the most recognized bottle in the world and to prove that point, Pernod-Ricard, the supplier of the world renowned vodka, just unveiled plans to test ‘naked’ bottles on the shelves in the UK. That’s right, because the bottle is so recognizable, they are going to test displaying it without labels. Check out more information at  www.absolut.com/uk/nolabel.

The promotions taking place in Colorado over the next few months will be promoting a new way to drink many of the ABSOLUT flavors, with real fruit juice. The crush promotions will involve a replica metal crusher that bartenders will use to squeeze the juice from various fruits to mix with the various flavors of ABSOLUT. The different procucts are original, 100, Ruby Red, Raspberri, Vanilla, Citron, Kurant, Mandrin, Pears, Peppar and APeach. There are some great give-a-way items included with the sampling of these great spirits so be on the lookout at your local watering hole for the ABSOLUT models.

Remember to always drink responsibly.

Drink it how you want

Premier Image Agency is thrilled to announce a summer partnership with one of the most popular radio stations in Denver, Alice 105.9. The renowned Slacker and Steve afternoon happy hour will now be just that much better as it also includes PIA models in attendance.

Slacker and Steve’s summer happy hours are a Denver tradition. It usually gets a little wild.  It’s been known to bring singles together.  And often the police are involved!  Now THAT’S a PARTY!

Join Alice and the PIA models at The Tavern every Friday this summer for an insane happy hour from 5-7 pm with live music, awesome prizes and more!  Last Friday kicked off the summer happy hours and Alice brought in Hobbastank as the live musical act! Also, make sure to tune into Alice 105.9 on your radio or computer and listen for the PIA spots and mentions!

• 6/12 - The Tavern Tech Center
• 6/19 - The Tavern Downtown
• 6/26 - The Tavern Tech Center
• 7/10 - The Tavern Tech Center
• 7/17 - The Tavern Downtown
• 7/24 - The Tavern Tech Center
• 7/31 - The Tavern Downtown
• 8/7 - The Tavern Tech Center
• 8/14 - The Tavern Downtown
• 8/21 - The Tavern Tech Center

It has officially begun, Heineken and Heineken Light promotions are back in Colorado and they are better than ever. With more free stuff, more beautiful models and more sampling, Heineken has leveraged its “Give Yourself a Good Name” campaign out into a local pub near you. There will be beautiful Heineken models throughout the Denver metro area giving away free Heineken swag as well as buying patrons drinks and informing them about the product. There will also be a fun inteactive dice game on an iPod touch for patrons to try their luck with to win some Heineken prizes.

Also, liquor stores will also have Heineken models in them throughout the coming months. They will be there to inform consumers about the product and also allow for patrons to take a picture with a model and then receive the print online after being given a card as where to find their picture. If you are lucky enough to run into a Heineken model at your favorite liquor purveyor, you will also receive a discount on all Heineken Light products that come in a twelve pack or greater.

Heineken’s worldwide campaign of “Give Yourself a Good Name” has produced some hilarious television commercials and if you have not seen them as of yet, check out the videos below to see the hilarity and make sure that you have an eye for the Heineken models if you are in the Denver area in the coming months.

It is with great pleasure that PIA was chosen to help promote a Hot 100 wine brand award winner, HobNob.

HobNob is a wine straight from the wine hub of France. It was founded in 2007 and is one of the fastest growing and highest ranked brands (by volume) in its category. They come in four popular varieties which include Pinot Noir, Chardonnay, Merlot and Shiraz with a Cabernet Sauvignon launching this summer. HobNob wines are approachable, inspirational, contemporary, sophisticated yet casual, fun and clever. And just in case you were wondering, HobNob origins as a word  come from the 18th century and is defined as two people or more drinking to each other - through the clicking of glasses and the rubbing of elbows - in toast and celebration.

The first promotion in the Denver Metro area was at Sushi Hai in the Highlands neighborhood. This trendy spot was a great location to introduce the brand in the Denver market. Two models, Cynthia V. and Craig F., were on hand to present HobNob through free tastings followed by a large foam dice game which involved promotional give-a-way items if the consumers rolled three foam dice spelling either ‘HOB’ or ‘NOB’. HobNob was also giving a chance for consumers to win 4 free concert tickets to an artist of their choice through ultimately registering on their website with that information being dissimenated to the consumers throughout the promotion.

Check out HobNob’s fun and interactive website (www.hobnobwines.com) for more information on the brand and unique ways to open a wine bottle without a corkscrew.

One of the country’s largest Cinco de Mayo festivals takes place in Denver every May and last weekend Tecate Light had the Premier Image Agency models promoting throughout. Tecate Light had several elements to the promotion which involved a street team element “Operation Cerveza”, and the Tecate Light “Ring Girls” for the interactive boxing activity.  The branding was excellent and was very visible from all angles in and around the festival. Whether it was the models from PIA, or the refreshing taste of Tecate Light, we are sure the brand will resonate with those consumers for a very long time to come!

One of PIA’s wonderful clients is Three Olives Vodka and we are so pleased to be a part of their exciting “O” Face national promotional program.  The “O” Face concept is designed to entice consumers to visit the Three Olives website through May 31, 2009 and show the world their “O” Face (O is for Olives, of course!). Those who register have a chance to win $10,000.00, a VIP trip to NYC and be in the running for consideration to be the face of Three Olives “O” Face ad campaign.  Consumers can also visit the Three Olives Facebook page to upload their pictures as well.  The on-premise execution of the program is very fun and interactive too. Be on the lookout for the Three Olives ladies in a bar near you. Oh yeah, in the mean time practice your “O” Face because we just may ask you to show it soon!

As Cinco de Mayo quickly approaches we are in full swing with really fun and interactive Dos Equis promotions and events.

In addition to the Dos Equis on premise promotional teams around Denver for the next two weeks, we also have a very fun and exciting surprise for bar patrons.  So, when you are out and about in Denver for the next two weeks keep your eyes peeled for you may just have a chance encounter with the “Most Interesting Man” and some exotic beauties.

Stay thirsty my friends!

On New Year Eve in Las Vegas, six of our smiling promotional models represented Ciroc vodka into the wee hours of the night.

The Ciroc Team

They greeting party goers with “free taxi” cards, courtesy of Ciroc, The Art of Celebration.

Steven

Our models reported that the Las Vegas crowd was very receptive to the promotion, and they had nothing but wonderful things to say about Ciroc!

Jillian and Karlee

Cheers to 2009!

Premier Image celebrates 2009